Business Case Studies & Business Publications

PepsiCo: The Challenge of Growth Through...

Venkataraman, S., ...

Case

PepsiCo: The Challenge of Growth Through Innovation

Venkataraman, S.; Summers, Mary

S-0133 | Published March 18, 2002 | 22 pages Case

Collection: Darden School of Business

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This corporate strategy case shows how PepsiCo stopped worrying about competing with Coca-Cola, figured out what its real business was, and decided how to build its future. Redefining itself as a beverage and snack business, PepsiCo sheds its restaurant business and acquires Quaker and Tropicana. By rethinking the synergistic relationship between the complementary, combined strengths of the merged companies, it strategizes to develop innovative products that will compete in a changing demographic, cultural, and geographical world. Will this strategy work in an increasingly competitive environment?