Business Case Studies & Business Publications

Nike, Inc.: Cost of Capital

Bruner, Robert F.,...

Case

Nike, Inc.: Cost of Capital

Bruner, Robert F.; Chan, Jessica; Carr, Sean

F-1353 | Published October 10, 2001 | 8 pages Case

Collection: Darden School of Business

Add To Cart Buy Now

Product Details

On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analyst write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike's share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which was invested mostly in Fortune 500 companies, with an emphasis on value investing. Ford had read all the analyst reports that she could find about the June 28 meeting, but the reports gave her no clear guidance. She decided instead to develop her own discounted cash flow forecast to come to a clearer conclusion.