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Novo Nordisk: Focusing the Corporate Bra...

Rubin, James R., S...

Case

Novo Nordisk: Focusing the Corporate Brand

Rubin, James R.; Schultz, Majken

BC-0192 | Published December 20, 2004 | 37 pages Case

Collection: Darden School of Business

Product Details

Kare Schultz, COO of Denmark's Novo Nordisk, must choose one of several scenarios for focusing the company's corporate brand.

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