Monsanto and the Monarch Butterfly
Werhane, Patricia ...
Monsanto and the Monarch Butterfly
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny
E-0263 | Published March 3, 2004 | 10 pages Technical Note
Collection: Darden School of Business
Product Details
This technical note, which outlines Monsanto's response to public claims of damage to monarch butterflies from Monsanto's Bt corn, is a good companion piece to cases involving new technology, particularly in the field of biotechnology and genetically modified organisms. Other issues addressed are crisis management, the reported effects of new technology on the environment, and good public relations.
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