Business Case Studies & Business Publications

James Bowman and Coopertree Capital in C...

Wicks, Andrew C., ...

Case

James Bowman and Coopertree Capital in China

Wicks, Andrew C.; Mead, Jenny; Keevil, Adrian

E-0370 | Published January 17, 2012 | 4 pages Case

Collection: Darden School of Business

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James Bowman, a founding partner of a New York private equity fund manager has traveled to China to meet with a China Power Investment Corporation manager in the hope of cultivating a business relationship. In an introductory conversation, the manager makes a strange request of Bowman. Bowman realizes that he is being tested, and he is uncertain how to respond.

How does one manage competing cultures (including principles, beliefs, and practices) when doing business? In an increasingly global world, how sensitive should managers be to unfamiliar practices and cultures, and what might be required for each? How does one reconcile a way of doing business with one that involves a spiritual nature or belief?