Pricing Jonstan's
Pfeifer, Phillip E...
Pricing Jonstan's
Pfeifer, Phillip E.; Farris, Paul W.
M-0807 | Published August 9, 2011 | 3 pages Case
Collection: Darden School of Business
Product Details
This case is intended for MBA audiences and is used for the first-year and second-year elective, Data Analysis and Optimization. Swati Su's boss had been planning to raise prices for their brand, Jonstan’s, across all forms and sizes for each of its four major customers (consisting of the largest retailers in the United States). When Su questioned his thinking, he offered two justifications.
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