The Backdating Scandal: Who Am I Trying ...
Gentile, Mary
The Backdating Scandal: Who Am I Trying to Persuade? (A)
OB-1123 | Published March 1, 2010 | 3 pages Case
Collection: Darden School of Business
Product Details
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. The chairman of the board is faced with the challenge of communicating unwelcome messages to his fellow directors in an effort to save a firm after a scandal has emerged. In addition to corporate governance, these materials work well for discussions of ethics and persuasion.
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