Online Identities (A)
Kimball, Paige, Dr...
Online Identities (A)
Kimball, Paige; Drumwright, Minette
OB-1161 | Published February 28, 2010 | 2 pages Case
Collection: Darden School of Business
Product Details
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Undergraduate publishing intern is pressured to create false reader responses in order to boost Amazon search optimizations. Works well with undergraduates, especially in preparing for and/or debriefing internship experiences.
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