Business Case Studies & Business Publications

Adam Burke and PBM Plastics: Message in ...

Yemen, Gerry, Weis...

Case

Adam Burke and PBM Plastics: Message in a Bottle

Yemen, Gerry; Weiss, Elliott N.

OM-1491 | Published February 14, 2013 | 13 pages Case

Collection: Darden School of Business

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This case is used in Darden's EMBA and Global EMBA programs. It works well in courses dealing with turnaround specialists or change management. With a cross-disciplinary perspective, this field-based case uses the experience of a company with a supplier that fails to meet its production commitment to set the stage for an analysis of supplier power, human capital, operational effectiveness, and leadership. It offers a discussion around the interaction between people, process, and purpose, and provides an opportunity to introduce basic operational, market, management communication, and leadership terms that can be explored in following classes. The material includes an overview of a manufacturing business and the issues involved in day-to-day production.

Examine a manufacturing process and how its operations are managed. Identify leadership practices and the difference between managing and leading. Analyze how the process and people side of the business can influence operational effectiveness (purpose). Explore the variable nature of a supply chain, sources, and the power of suppliers.