Business Case Critique
Yemen, Gerry
Business Case Critique
PHA-0068 | Published April 12, 2012 | 2 pages Technical Note
Collection: Darden School of Business
Product Details
Case writing is extremely strategic, and each case should be developed with the target audience level?graduate, undergraduate, executive education?and learning objectives in mind. This note was written to evaluate a business case study. It was developed for case writing workshops and may be useful for new case writers seeking to appraise their own material. Is the case structured and methodological or less focused and rich on implementation issues?
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