National Resources Defense Fund (B)
Pfeifer, Phillip E...
National Resources Defense Fund (B)
QA-0514 | Published February 11, 1996 | 4 pages Case
Collection: Darden School of Business
Product Details
An initial test of NRDF's proposed 1994 campaign has been disappointing. Should the agency test the campaign one more time or abandon it? If a test is proposed, what site sample should be taken? The case provides a meaningful managerial context in which to address questions about sample size.
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