Business Case Studies & Business Publications

Preference for Sequences: Rock Loud and ...

Baucells, Manel, Y...

Case

Preference for Sequences: Rock Loud and Proud Music Set List

Baucells, Manel; Yemen, Gerry

QA-0856 | Published January 31, 2017 | 4 pages Case

Collection: Darden School of Business

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Numerous situations require sequencing objects. Several factors can be taken into account, such as creating contrast, avoiding satiation, satisfying impatience, or managing anticipation and recall. In this case, the music director of a rock and roll band uses sequencing to order a band's set list for an upcoming concert. Although the lead singer has chosen 15 songs the music director wants to use her expertise in understanding what factors in a sequence contributed to overall audience satisfaction. Students will be asked to examine the case data and rearrange the set list.

Explore factors that contribute to make a sequence better; analyze each factor in isolation, and in combination; discuss the many situations where things can be made better through sequencing, without requiring additional resources; discuss evidence of sequences for music concerts and playlists for individual use.