Marketing Plan Development
Spekman, Robert E.
Marketing Plan Development
M-0848 | Published August 11, 2013 | 21 pages Technical Note
Collection: Darden School of Business
Product Details
This note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.
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