Yahoo's Acquisition of Tumblr
Lichtendahl, Kenne...
Yahoo's Acquisition of Tumblr
Lichtendahl, Kenneth C. Jr.; Kritzer, Andrew
QA-0818 | Published September 17, 2014 | 9 pages Case
Collection: Darden School of Business
Product Details
This case works well to provide experience with developing a revenue growth forecast using time series analysis. Students are asked to run several exponential smoothing models to predict the growth in a high-profile social network's traffic from three years of monthly history. The model students select is used to forecast a stream of future revenues in a pro forma cash flow statement. This case is supported by a teaching note, an Excel spreadsheet, a .csv file, and an R file.
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