Business Case Studies & Business Publications

Leading with an Enterprise Perspective: ...

Weiss, Elliott N.,...

Technical Note

Leading with an Enterprise Perspective: The 9 Cs Model

Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.

OM-1601 | Published September 18, 2018 | 5 pages Technical Note

Collection: Darden School of Business

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While managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise, true success comes only from taking a complete enterprise perspective. Organizations must focus on global, not local, optimization across all functional areas, not just one. In this note, we present a model based on nine interrelated areas that when jointly considered will increase the likelihood of enterprise success. This note presents the 9 Cs Enterprise-Perspective Model, which allows a manager to consider the interactions among various functional areas in making decisions.