Business Case Studies & Business Publications

JUST Capital

Matos, Pedro, Fran...

Case

JUST Capital

Matos, Pedro; Frank, Mary Margaret; Fernstrom, Aaron

F-1844 | Published February 4, 2019 | 31 pages Case

Collection: Darden School of Business

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Product Details

The case examines the development and launch of an exchange-traded fund (ETF) based on JUST Capital's socially responsible corporate ranking methodologies. The case provides a market overview of Environment, Social, and Corporate Governance (ESG) and socially responsible investing (SRI), what has driven growth in those areas worldwide, and several best-practice investment approaches. Following the overview, the case describes the founding and development of JUST Capital, explores JUST Capital’s ranking methodologies, and presents the decision point faced by the CEO: requisite selection of one of three strategies in order for JUST Capital to generate "self-sustaining" revenue.