Business Case Studies & Business Publications

David Reyes

Roberts, Laura

Case

David Reyes

Roberts, Laura

OB-1371 | Published May 3, 2021 | 2 pages Case

Collection: Darden School of Business

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This fictional case introduces David Reyes, the new vice president of marketing for the International Supreme Snacks Corporation (ISSC), giving background on his previous role and reasons for joining ISSC. As Reyes starts his new position, he notices others calling attention to his race and ethnicity rather than his experience. The CEO regularly looks at Reyes, who is Black and Latino, when speaking about ethnic clients. The Black Employees Association (BEA) asks Reyes to endorse its concerns about discriminatory practices at ISSC. The case offers an opportunity to debate the tradeoffs employees of color—specifically those in senior positions—are asked to make as they balance their individual role, leadership status, and supporting their community.

This case is a vehicle for achieving some or all of the following objectives: (1) Consider the role of a national constitution as a strategic plan for the country, outlining both political and economic means for reaching national goals. The case enables discussion of the economic incentives and constraints created by the Constitution, as well as the relative pros and cons of detailed constitutions as opposed to those consisting of broad principles. (2) Illustrate constitutional change as one kind of civic reaction to an economic crisis. Latent in this case is the famous debate about economic determinism and the extent to which the terms of the new Constitution reflected the framers' self-interest. (3) Illuminate the dynamics of Irving Fisher's theory of the debt-deflation cycle. The desperation of western farmers and their civil unrest highlight the privations imposed by price deflation.