A Client-Engagement/Service Process for ...
Haskins, Mark E.
A Client-Engagement/Service Process for Custom Executive Education: Detailing the Details
G-0657 | Published June 29, 2021 | 3 pages Case
Collection: Darden School of Business
Product Details
Rose Cochran, CEO and co-founder of a custom executive education (EE) program design and delivery firm wants to identify and codify the component parts of what she and her husband believe constitute excellent client service in that business. She has identified seven distinct stages involved in a typical custom EE client engagement and is embarking on a task to detail the array of client service ingredients involved in each stage.
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