Integrative Analysis of Competitive Dyna...
Chen, Ming-Jer, Ho...
Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, Michael
S-0337 | Published August 25, 2021 | 5 pages Technical Note
Collection: Darden School of Business
Product Details
This technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.
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