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Customer Care at eTOTS.com

Farris, Paul W., P...

Case

Customer Care at eTOTS.com

Farris, Paul W.; Pfeifer, Phillip E.; Shiraki, Ichiro Vic

M-0649 | Published August 9, 2001 | 7 pages Case

Collection: Darden School of Business

Product Details

The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in "Identifying the VIPs at eTOTS" (UVA-M-0650).

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