Internationalization Analysis
Harris, Jared D., ...
Internationalization Analysis
Harris, Jared D.; Lenox, Michael; Cheng, Yo-Jud
S-0398 | Published October 5, 2022 | 6 pages Technical Note
Collection: Darden School of Business
Product Details
How do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that new market? What factors make a foreign market “flat” versus “lumpy”? This technical note follows the format of The Strategist’s Toolkit in laying out a framework for analyzing the “where” and “how” of international strategy. Thinking carefully about both local responsiveness and global integration can help managers successfully navigate the tension between these imperatives.
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