Snack Time with Generation Z
Cian, Luca, Brewst...
Snack Time with Generation Z
M-1032 | Published October 18, 2022 | 2 pages Case
Collection: Darden School of Business
Product Details
This case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part of a final exam (together with other mini cases). Another possibility is to use this case as a live case or as a case to discuss focus groups.
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