Business Case Studies & Business Publications

Mixed, Virtual, and Augmented Reality in...

Laseter, Timothy M...

Technical Note

Mixed, Virtual, and Augmented Reality in the Real World

Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin

OM-1783 | Published January 6, 2023 | 8 pages Technical Note

Collection: Darden School of Business

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This technical note details virtual and augmented reality and how these immersive technologies can be used in business. Specifically, this note highlights several business applications of both virtual and augmented reality—describing each technology’s advantages and disadvantages. Various companies have uncovered new and interesting applications using these technologies, ranging from assisting distribution-center workers to improving learning and development. This note is taught at the University of Virginia Darden School of Business in the second-year course, “Digital Operations.” It would also be suitable in a course focused on technology strategy covering virtual and augmented reality or a module on the metaverse. It includes supplemental video.