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Cialis

Parry, Mark E.

Case

Cialis

Parry, Mark E.

M-0685 | Published February 11, 2003 | 17 pages Case

Collection: Darden School of Business

Product Details

Lilly ICOS is preparing to launch Cialis, a prescription drug that treats erectile dysfunction, and executives must decide how to position Cialis against market leader Viagra and recent entrant Levitra.

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