Business Case Studies & Business Publications

LVMH: The Scope of Luxury

Snell, Scott A., H...

Case

LVMH: The Scope of Luxury

Snell, Scott A.; Harris, Jared D.

S-0423 | | 2 pages Case

Collection: Darden School of Business

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Suitable for MBA-level classes, this is one of several short strategy-focused "live" cases that require students to collect data and information from public sources in order to do an analysis around diversification and firm scope. Students are asked to analyze Moët Hennessy–Louis Vuitton's (LVMH's) current situation—the state of the company today. What can you discern about LVMH's strategy? In which businesses should LVMH invest? What new markets should it pursue? What should its portfolio of businesses look like? Do they add value to one another?

•Develop a diversification matrix map •Build up the tools and judgment to make sense of information available •Learn to make strategic decisions in the face of a great deal of uncertainty