Business Case Studies & Business Publications

Godrej Properties Limited Leading Strate...

Chatterjee, Chiran...

Case

Godrej Properties Limited Leading Strategic Transformation in Indian Real Estate Markets

Chatterjee, Chirantan; Palanichami, Arunsathyaseelan

IIMA-BP0443 | Published June 12, 2020 | 25 pages Case

Collection: Indian Institute of Management, Ahmedabad

Add To Cart Buy Now

Product Details

The case documents the strategic transformation of Godrej Properties Limited and highlights tensions within the organization in implementing its growth plans. The case brings out the key role of regulation as it creates opportunities and risks for pioneer firms in a context like real estate. It also highlights the important role of business models in creating the core competence of organizations, thereby imparting sustained competitive advantage. A key issue is customer centricity and the role of design in differentiating real estate firms of tomorrow to gain market share.

How do emerging economy regulations create opportunities and mute them in contexts like real estate markets? What is the role of business model pivots for real estate firms and their sustaining competitive advantage? What key resources and capabilities are required to continue a growth journey in the sectoral context? The tension around focus related to product markets, geographies, internal and external stakeholders.