Changing Channels: Progressive Insurance...
Farris, Paul W., P...
Changing Channels: Progressive Insurance Drive Insurance
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, Alan
M-0756 | Published April 14, 2008 | 5 pages Case
Collection: Darden School of Business
Product Details
Sequel to Progressive Insurance: Not Your Standard Insurance Story. The company launches a new sub-brand, Drive Insurance, which will be only sold through independent agents, not through the Web or 1-800 numbers.
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