Digital Marketing Metrics: Measuring Wha...
Venkatesan, Rajkum...
Digital Marketing Metrics: Measuring What Matters
Venkatesan, Rajkumar; Klopfenstein, Amy
M-1049 | Published September 10, 2024 | 8 pages Technical Note
Collection: Darden School of Business
Product Details
This technical note provides an overview of common digital marketing metrics. It includes formulas for calculating the metrics and an explanation of what each metric represents. It also describes the metrics in the context of owned, paid, shared, and earned media, and differentiates between short-term metrics and long-term metrics. This note would be suitable for discussions of digital marketing strategy and marketing campaign performance.
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