Business Case Studies & Business Publications

AADHAAR: THE DIGITAL MULTIPLIER OF THE I...

Vijaya Sunder M, S...

Case

AADHAAR: THE DIGITAL MULTIPLIER OF THE INDIAN ECONOMY

Vijaya Sunder M; Siddhartha Modukuri; Rajesndra Srivastava

ISB384 | Published June 20, 2023 | 20 pages Case

Collection: Indian School of Business

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This case study underscores the complex problem-solving using digital transformation and associated change management. The case was set at the beginning of 2022 when the Chief Executive Officer of the Unique Identification Authority of India (UIDAI) reflected on the digital transformation enabled by the implementation of Aadhaar, a unique 12-digit identity number every Indian resident can apply for. The case study describes the various phases of the implementation and its consequent multiplier effect on the country. Given the immense success of Aadhaar (deployed across about 1.3 billion residents) and its pivotal role in India’s digital journey, implying benefits for the public and private sectors, it is important to contemplate on the next steps for its future.

• Understand complex problem-solving and the associated multiplier effect. • Decode long-term implications of digital transformation for public and private sector benefits. • Appreciate complex projects' challenges, design, and implementation involving multiple stakeholders from different backgrounds. • Assess the social impact of a mega project such as Aadhaar, which played a key role in digitalizing the Indian service infrastructure.