
Purpose Driven Marketing 2025
Bhagwat, Yashoda
Purpose Driven Marketing 2025
CP-2422 | Published January 3, 2025 Darden Course Pack
Collection: Darden School of Business
Product Details
Purpose-Driven Marketing: Navigating Polarization for Competitive Advantage is a timely and essential course designed to explore the critical intersection of marketing strategy, societal values, and political dynamics. In today's polarized political climate, businesses face unique challenges and opportunities in aligning their marketing efforts with a clear sense of purpose. This course examines the strategic frameworks, ethical considerations, and practical approaches necessary for leveraging purpose-driven marketing to thrive amidst polarization.
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