Business Case Studies & Business Publications

Connection by Design: User Experience Re...

Batova, Tatiana, S...

Case

Connection by Design: User Experience Research at Meshify (C)

Batova, Tatiana; Stam, Marina

ENT-0239 | Published January 8, 2025 | 8 pages Case

Collection: Darden School of Business

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This case concludes the story of Priya, a user experience (UX) researcher at mesh network start-up Meshify, set up in “Connection by Design: User Experience Research at Meshify (A)” (UVA-ENT-0237) and “Connection by Design: User Experience Research at Meshify (B)” (UVA-ENT-0238). The case describes the findings that Priya and the UX team discover after following Priya’s research plan and outlines the steps they’ll take next to launch an app that provides the best possible experience for Meshify users.

• Gain familiarity with key concepts, technologies, and best practices for conducting UX research • Learn how to select (and argue for) UX research methods based on specific organizational contexts • Extract meaningful insights from qualitative and quantitative user data and apply these insights to design concepts and persuasive communication • Practice translating research findings into design ideas for a variety of stakeholders