Business Case Studies & Business Publications

GTSI Corporation: Mission Impossible? (B...

Horniman, Alexande...

Case

GTSI Corporation: Mission Impossible? (B)

Horniman, Alexander B.; Yemen, Gerry

OB-0967 | Published May 4, 2009 | 18 pages Case

Collection: Darden School of Business

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This undisguised case is appropriate for graduate-level organizational behavior, strategy, and leadership courses. Readers will be put in the shoes of a seasoned change agent hired to transform a publicly owned company on the brink of bankruptcy. The B case reveals CEO James Leto's strategic plan and adds a twist. Numerous internal changes take place as the firm is transformed. The issue is whether external stakeholders such as customers, investors, and analysts will recognize the transformation and view GTSI in a different position and category in the marketplace.

? Anticipate strategic decay and reinvent business models before change is forced upon an organization ? Learn to recognize various change effort roles such as change leaders, change agents, change managers, and change models ? Explore large-scale organizational change initiatives ? Develop a detailed action plan ? Uncover change leadership principles ? Encourage students to think critically about crisis ? Explore a human capital model ? Rebrand and image a company