A Practical Guide to Conjoint Analysis
Wilcox, Ronald T.
A Practical Guide to Conjoint Analysis
M-0675 | Published August 26, 2003 | 8 pages Technical Note
Collection: Darden School of Business
Product Details
This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.
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