Business Case Studies & Business Publications

Artificial Intelligence in Business: Mac...

Laseter, Timothy M...

Technical Note

Artificial Intelligence in Business: Machines and Management

Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin

OM-1778 | Published November 1, 2022 | 10 pages Technical Note

Collection: Darden School of Business

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This technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible roles for AI in business, highlights opportunities for collaboration between employees and AI, and considers one approach around responsible AI implementation. This note is taught at the University of Virginia Darden School of Business in the second-year Digital Operations course; it would also be suitable in a module covering AI. It includes video supplements.