Behavioral Economics and the Service Org...
Weiss, Elliott N.,...
Behavioral Economics and the Service Organization
Weiss, Elliott N.; Maiden, Stephen E.
OM-1548 | Published December 20, 2017 | 7 pages Technical Note
Collection: Darden School of Business
Product Details
This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making?in an ethical manner.
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