Business Case Studies & Business Publications

Ben & Jerry's Homemade: The Unilever Sco...

Yemen, Gerry, Alla...

Case

Ben & Jerry's Homemade: The Unilever Scoop

Yemen, Gerry; Allayannis, George (Yiorgos); Schill, Michael J.

F-1656 | Published August 18, 2011 | 6 pages Case

Collection: Darden School of Business

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Product Details

A follow up for Ben & Jerry's Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or an introductory strategy class on M&A or post-merger integration. Did the Unilever/Ben & Jerry's merger yield both firms' fundamental objectives? What did the market think? What did each get from the deal? What can students tell about where future value will lay? The case allows students to discuss post-merger integration issues and what makes for a successful merger. The case requires little or no calculations.

•Understand the significance of financial performance to publicly traded firms in a capital market •Introduce corporate valuation conceptually and what markets tell us about corporate events, such as a merger •Examine principles of mergers and acquisitions (M&A) and issues related to post-merger integration •Provide an epilogue to how the market reacted to an M&A between two distinctly different companies