Business Plan Development: Overview
Fairchild, Gregory...
Business Plan Development: Overview
Fairchild, Gregory B.; Temkin, Jacqueline; Becker, Buzz
ENT-0231 | Published September 12, 2022 | 3 pages Exercise
Collection: Darden School of Business
Product Details
This exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they build a deliverable, functional business plan over the course of multiple class sessions.
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