Changing Contexts for Reputation Managem...
Rubin, James R.
Changing Contexts for Reputation Management
BC-0249 | Published March 5, 2013 | 6 pages Technical Note
Collection: Darden School of Business
Product Details
This note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.
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