Business Case Studies & Business Publications

Coding for MBAs in the Age of AI

Cowan, Alex, Grush...

Technical Note

Coding for MBAs in the Age of AI

Cowan, Alex; Grushka-Cockayne, Yael

OM-1822 | Published November 19, 2024 | 9 pages Technical Note

Collection: Darden School of Business

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In this note, students will learn how to think about the process of going from design to code like both a general manager and an engineer. Designed for use by students of business who are familiar with general accounting, finance, and marketing topics, as well as with the use of spreadsheets for analysis, this note focuses on the business context of coding and the core fundamentals of how it's done. This is part of a series focused on helping MBAs acquire (1) a foundational understanding of how to go from design to code, and (2) a smooth transition to hands-on practice to improve their intuition and creative confidence around the process.

After reviewing this note and the related practice, general managers will be able to 1. focus their design intent 2. unpack that intent into codable steps 3. effectuate between alternative approaches, and 4. iteratively code, test, and debug their code.