Competitor Acumen: The Heart of Competit...
Chen, Ming-Jer, Wh...
Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary Summers
S-0293 | Published April 10, 2017 | 3 pages Technical Note
Collection: Darden School of Business
Product Details
This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?
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