Business Case Studies & Business Publications

Connection by Design: User Experience Re...

Batova, Tatiana, S...

Case

Connection by Design: User Experience Research at Meshify (B)

Batova, Tatiana; Stam, Marina

ENT-0238 | Published January 8, 2025 | 16 pages Case

Collection: Darden School of Business

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Product Details

This case, the follow-up to “Connection by Design: User Experience Research at Meshify (A)” (UVA-ENT-0237), continues the story of Priya, a user experience (UX) researcher at mesh network start-up Meshify. The case outlines Priya’s goals and methodology for testing the company’s soon-to-be-released self-installation app. It also includes the full research plan that she ultimately creates and presents to the UX team.

• Gain familiarity with key concepts, technologies, and best practices for conducting UX research • Learn how to select (and argue for) UX research methods based on specific organizational contexts • Extract meaningful insights from qualitative and quantitative user data and apply these insights to design concepts and persuasive communication • Practice translating research findings into design ideas for a variety of stakeholders