Business Case Studies & Business Publications

Crocs, Inc.

Lipson, Marc L., G...

Case

Crocs, Inc.

Lipson, Marc L.; Gupta, Gaurav

F-1589 | Published August 20, 2009 | 14 pages Case

Collection: Darden School of Business

Add To Cart Buy Now

Product Details

This case forces students to examine the drivers of value, particularly growth and margins. It is also effective at drawing attention to the relationship between terminal value assumptions and value creation—assumptions that generate a large sensitivity of terminal value to growth rate are assumptions that imply that a great deal of value can still be created from investments after the planning horizon. The narrative features an analyst who is trying to make sense of a sharp one-day decline in the price of Crocs stock. A teaching note and student and instructor spreadsheets are available.

Through a simple exercise, students build intuition regarding the relation between growth and value. They explore the structure of a valuation model an examine the relevance of various comparable firms.