Customer Profitability (RUSSIAN)
Farris, Paul W., P...
Customer Profitability (RUSSIAN)
Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil
M-0955 | Published December 28, 2013 | 15 pages Technical Note
Collection: Darden School of Business
Product Details
This is a Russian translation of the June 24, 2005 version of UVA-M-0718. This technical note defines, describes, and illustrates the most common metrics marketers used to monitor and manage customer relationships. Among the metrics covered are customer counts, recency, retention rates, customer profitability and customer lifetime value.
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