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EPL: Shaping the Future of Cricket in Ne...

Hassan, Yusuf, Pan...

Case

EPL: Shaping the Future of Cricket in Nepal

Hassan, Yusuf; Pandey, Jatin; Varkkey, Biju

IIMA-HRM0258 | Published March 22, 2023 | 25 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

The Everest Premiere League (EPL) is a leading franchise-based Twenty20 (T20) cricket league in Nepal. Despite challenges from the Cricket Association of Nepal (CAN), local competitors and sponsors, the EPL has established itself as a cult figure in the Himalayan region by successfully mitigating these challenges. The case focuses on the entrepreneurial journey of Aamir Akhtar, the founder of the EPL, and the unique talent management practices at the EPL.

To examine talent management practices for sports organizations. To understand the business model of T-twenty franchise-based sports events. To understand the challenges and implications of doing business in emerging nations.