Business Case Studies & Business Publications

Moodcafe: From Idea Conception to Raisin...

Singla, Chitra, Se...

Case

Moodcafe: From Idea Conception to Raising Funds

Singla, Chitra; Sethuram, Shridhar; Jena, Sanjay Kumar

IIMA-CIIE0023 | Published October 25, 2021 | 18 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?

To learn the process of setting right expectations while seeking investments from the angel investors. To analyse the business model of a new start-up and understand where the potential flaws could be.