Author Profile
Moriarty, Brian
Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (B)
Batova, Tatiana Moriarty, Brian Murray, Meghan
BC-0309 | Published September 23, 2024 | 3 pages Case
Collection: Darden School of Business
This case, a follow-up to “Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)” (UVA-BC-0308), follows up on Tyson Foods, Inc., after its frozen chicken nugget recall. The authors recommend dist... Read More
Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)
Batova, Tatiana Moriarty, Brian Murray, Meghan
BC-0308 | Published September 23, 2024 | 5 pages Case
Collection: Darden School of Business
This case opens on November 4, 2023, with Yasmin Bello, head of media relations for Tyson Foods, Inc. (Tyson). Earlier that day, Tyson had issued a voluntary recall for its Fun Nuggets, breaded and fu... Read More
Public Speaking: Tips for Getting Off to a Great Start
BC-0298 | Published March 09, 2023 | 4 pages Technical Note
Collection: Darden School of Business
Speaking with groups of people is a critical leadership skill. During their careers, leaders need to engage with stakeholders including employees, investors, and members of the general public. This ... Read More
GVV Pillar Six: Voice—An Exercise to Speak to Barry’s Challenge
Moriarty, Brian Boaks, Jacqueline Baldwin, Michael
OB-1417 | Published February 28, 2023 | 5 pages Exercise
Collection: Darden School of Business
This exercise is a way for facilitators to make in-the-moment adaptations to existing scripting exercises, in order to address questions and scenarios that arise during Giving Voice to Values (GVV) se... Read More
You Can't Tell Anyone (B)
OB-1406 | Published July 15, 2022 | 2 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is... Read More
Presenting in Teams
BC-0279 | Published May 25, 2021 | 5 pages Technical Note
Collection: Darden School of Business
Most MBA internships conclude with a presentation where you detail the results of your major summer project. A lot is riding on your performance—namely, whether or not you receive a job offer. The suc... Read More
Storytelling in Business
BC-0278 | Published May 20, 2021 | 4 pages Technical Note
Collection: Darden School of Business
Storytelling is a crucial skill that leaders use in a variety of business situations. Accomplished leaders employ storytelling to improve interpersonal relationships, communicate strategy, and build c... Read More
Hedge Fund Pitch and Persuasion (B)
Moriarty, Brian Maiden, Stephen E.
BC-0273 | Published April 18, 2019 | 2 pages Case
Collection: Darden School of Business
This field-based case uses the experiences of an equity analyst at his first job post-MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the ... Read More
Hedge Fund Pitch and Persuasion (A)
Moriarty, Brian Maiden, Stephen E.
BC-0272 | Published April 18, 2019 | 6 pages Case
Collection: Darden School of Business
This field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the ... Read More
Leadership Voice and Style
BC-0265 | Published March 16, 2018 | 4 pages Technical Note
Collection: Darden School of Business
This technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are learning to develop their ability to persuade othe... Read More
The Canons of Rhetoric
BC-0264 | Published March 16, 2018 | 3 pages Technical Note
Collection: Darden School of Business
This technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management Communication course at Darden. Employing the... Read More
Sustainability at The Coca-Cola Company in a New Era of Brand Building
Rubin, James R. Moriarty, Brian Mehlsak, Alison
BC-0262 | Published December 21, 2015 | 24 pages Case
Collection: Darden School of Business
This case is used in Darden's course elective on managing corporate communications. It offers students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the import... Read More
You Can't Tell Anyone (A)
OB-1405 | Published | 5 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is... Read More
The Business Valuation (A)
Moriarty, Brian Lopez-Jimenez, Liliana Alvarez-Becerra, Isabel
OB-1407 | Published | 3 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Isabel is a you... Read More
The Business Valuation (B)
Moriarty, Brian Lopez-Jimenez, Liliana Alvarez-Becerra, Isabel
OB-1408 | Published | 1 pages Case
Collection: Darden School of Business
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Isabel is a you... Read More