Business Case Studies & Business Publications

Tyson Recalls 30,000 Pounds of Frozen Ch...

Batova, Tatiana, M...

Case

Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (B)

Batova, Tatiana; Moriarty, Brian; Murray, Meghan

BC-0309 | Published September 23, 2024 | 3 pages Case

Collection: Darden School of Business

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This case, a follow-up to “Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)” (UVA-BC-0308), follows up on Tyson Foods, Inc., after its frozen chicken nugget recall. The authors recommend distributing this to students following the discussion of the A case and the completion of a student activity outlined in the teaching note that accompanies this set.

- Understand the importance of leadership voice and style for building and maintaining trust in challenging situations, engaging employees, and reinforcing mission and values. - Explore the ethical considerations leaders must navigate when their decisions impact public safety, company reputation, and stakeholder trust. - Recognize that everything communicates and that strategic communication is as much about how you speak as about what you say. - Apply contextual voice and style to deliver challenging news confidently, empathetically, and clearly to multiple audiences. - Consider how your communication style impacts others, and how to combine authenticity and a variety of techniques that can be developed and learned. - Build skills in preparing for and conducting a difficult media interview based on the case discussion.