Business Case Studies & Business Publications

My T Brewer - Part A

Mendonca, Valerie,...

Case

My T Brewer - Part A

Mendonca, Valerie; Aggarwal, Ansita

IIMA-CIIE0026(A) | Published March 16, 2022 | 17 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working on prototypes for the same. He formally set up his company in 2015 and started developing a Minimum Viable Prototype (MVP). Joined by co-founders Harvinder Rajput and Saurabh Borah, he branded his prototypes as MyT Brewer. In December 2016, the start-up ran out of resources. The dilemma for Kasliwal and his team was whether to continue working on an improved prototype or enter the market.

To introduce participants to the concept of Design Thinking; To highlight the process of developing a Minimum Viable Prototype (MVP); To encourage participants to develop a growth strategy for an MVP