Business Case Studies & Business Publications

My T Brewer - Part B

Mendonca, Valerie,...

Case

My T Brewer - Part B

Mendonca, Valerie; Aggarwal, Ansita

IIMA-CIIE0026(B) | Published March 16, 2022 | 9 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Product Overview
Learning Objectives

Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing an improved product. They faced the dilemma about the best way to go about growing their revenues.

To introduce participants to the concept of Design Thinking; To highlight the process of developing a Minimum Viable Prototype (MVP); To encourage participants to develop a growth strategy for an MVP