On Writing Cases Well
Yemen, Gerry
On Writing Cases Well
PHA-0058 | Published May 19, 2006 | 12 pages Technical Note
Collection: Darden School of Business
Product Details
How does one know what makes a good case? Are there certain attributes that effective business school cases have? This technical note was intended to help writers who may or may not be business school professors write a case. The note includes material on objectives, finding leads, interview questions and interviewing techniques, and case structure. Although the idea of what constitutes a good case may be debatable, there are several characteristics that good case studies have in common.
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